Comments on: Finding a memorable domain that will help your ranking

By: Mikael

Mikael — Mon, 03 Sep 2007 19:43:23 +0000

To tell you the truth Benjamin I don’t calculate it at all. KWelite calculates it for me so I just assume that it is correct. But I do agree that KEI’s above 100 are fairly easy to get a top10 ranking for.

By: Benjamin

Benjamin — Mon, 03 Sep 2007 07:53:24 +0000

Hi again,
hm strange, the difference between Overture and Wordtracker might be the time scale they apply it to: Wordtracker=1day, Overture=1week? Who knows…

I found that KEI is calculated like this:

– Results^2/existing pages –

From the result’s range you could learn this:
- 0-10: bad KW
- 10-100: good KW
- 100-400: excellent KW

Is this how you do it as well?

By: Mikael

Mikael — Mon, 03 Sep 2007 05:58:31 +0000

Hi Benjamin, Thanks for visiting and for asking great question. In answer to your questions:

- KEI stands for Keyword Effectiveness Index and is a measurement developed by WordTracker. It means

“The higher the KEI, the more popular the keywords are, and the less competition they have, which means they have a better chance of getting to the top.”

- I know there are many tools out there but I started out using Keyword Elite and it works so well that I haven’t had to buy any other products.

- The 42k searches for Horse Trailer comes from Overture. Wordtracker will always give you the smallest numbers (I don’t know why) and I always see them being topped by actual traffic. I’m not sure that Overture’s numbers are correct either but if we cut it in half it’ll still be fine.

By: Benjamin

Benjamin — Sat, 01 Sep 2007 16:21:32 +0000

Hi Mikael,
great two articles! I’m starting with AdSense on my own since one month and it works out pretty well. But I have some questions regarding your research methods:

- In your Excel Table, what are columns KEI and Google Campaigns (Are these AdWord campaigns?)?
- Do you know any other tool than Keyword Elite that gives you an AdWords CPS for a certain keyword?
- Where do you get the ~42.000 searches for “horse trailers”? If I search for this combination on wordtracker I only get 858 searches.

Thanks and keep up the good work!